Female Artists Cyprus

“Be inspired by imaginary works – communicate through art creations.”

Dedicated Agent to the Rescue of Artists July 3, 2010

Filed under: Artists' News — FITA @ 8:24 am
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By Hazel Friedman

(Article appeared in The Start TONIGHT! in Johannesburg on Thursday, January 24, 1991)

The price of recognition, as any usual artist will confirm, is high. Take the cost of putting on a solo exhibition at a reputable commercial gallery, for example.

Firstly, in order to be accepted by a professional gallery, the potential exhibitor has to package the “product” in the most palatable way – often a considerable expense – be it in the form of slides, photographs and a portfolio. Then there is the tortuous process of organising invitations and publicity, paying gallery rental fees, as well as providing opening night refreshments. Not to mention covering the costs of art materials, framing and mounting. That would be a daunting task for the public relations officer of a major company, not to mention a struggling artist.


And all that effort still doesn’t guarantee a place in the art history books, let alone a mention in the morning paper. Moreover, unless the show is a sell-out success, there’s no way the artist can cover costs, let alone make a profit. In short, not-yet-made-it-artists are among the most isolated members of our workforce. And they don’t even have the support of a union.

Of course there are those people who make it their business to help artists market their work, namely art agents and dealers. There are various species of dealers – wheelers, stealers and benevolents, among others.

Maria Etheridge, director of “Creative Heritage” best fits the benevolent category. Etheridge has recently embarked on an innovative scheme to market and exhibit the work of South African artists. She calls it the “Manhattan Method” because it was in that city that she was first introduced to a marketing concept which is widely used in America and Europe.

The first part of the concept involves contacting prospective buyers – both corporate and private – and consulting them on their specific aesthetic preferences. Then, armed with a catalogue comprised of high quality slides and a slide projector (Etheridge is no armchair agent) she visits clients in the comfort of their offices, boardrooms or lounges, and presents an appropriate segment of the Creative Heritage collection.

The next stage involves bringing the actual (chosen) artworks to the environment for which they had been purchased and personally supervising the hanging arrangements.

But it doesn’t end there. Etheridge represents about 30 artists at present, ranging from unschooled illustrators to established painters and sculptors. In addition to marketing their work, she offers them the facility of a gallery attached to her home in the suburb of Jacanlee, Randburg. Artists may use the gallery as a semi-permanent exhibition venue or, if they have a sufficient body of work, as a space in which to hold solo exhibitions.

What differentiates her gallery from most commercial venues, is that Etheridge herself carries most of the exhibition costs. In addition to being an experienced photographer, she is also a picture framer. She photographs all the works for the Creative Heritage catalogue free of charge and frames the artists’ paintings at ‘ridiculously reasonable rates’.

She also offers to organise invitations to exhibitions and covers catering costs for the openings. Artists may use her space free of charge and she deducts a small percentage for sales of works, which varies slightly according to the status of the exhibitor.

Etheridge is confident about the success of her venture. She says: “I don’t claim to be an art expert, and a lot of what I have achieved has been through trial and error. But the response to the “Manhattan Method” has been incredibly positive, as has the response to the exhibitions.”

She emphasises that there are no proscriptions on the kind of art she markets and exhibits. However, when I visited her gallery, there seemed to be a general uniformity in the works on display. Conventional styles and subjects predominate. Did this imply an aversion to more conceptually oriented art? Apparently not! Etheridge emphasises her openness to all types of art, be it mimetic, abstract or avant-garde.


At this point, cynical eyebrows might be raised. Surely this kind of patronage doesn’t come without a hidden price tag? But after visiting Etheridge in her peri-urban gallery, her integrity and enthusiasm seem beyond dispute. She genuinely wants to assist artists. “There is nothing I love more than visiting artists in their studios, seeing how they work, the smell of paints and turpentine … That may sound naïve, romantic even, but I feel inspired by their dedication.”

And judging from the growing response to “Creative Heritage”, artists who place their trust in Maria Etheridge seem equally inspired by the Manhattan Method.


Calling All Female Artists! June 27, 2010

Filed under: Events,Females in the Arts,Opportunities — FITA @ 12:15 pm
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In Date Order:

Venue:              EnPlo, Kato Paphos.

Expo Date:       Saturday 24th and Sunday 25th July 2010.

Expo Time:       12noon to 10.00pm on the 24th July and 10.00am to 10.00pm on 25th July.

Access will be from 9.00am on the 24th for setting-up.

Provision:         Maximum of 8 artworks, not more than 1,5 m wide.

Please provide a brief description of what you would like to display –                            mainly for total area capacity.

Venue:              Alexander The Great Hotel Kato Paphos.

Expo Date:       Saturday 4th September 2010.

Expo Time:       2.00pm-9.00pm.

Access will be from 12noon for setting-up.

Provision:         Two-Tables, each table-unit 1.75 x 75cm.

Venue:              Hilton, Nicosia.

Expo Date:       Saturday 6th November 2010.

Expo Time:       2.00pm-9.00pm.

Access will be from 12noon for setting-up

Provision:         Room Dimension 23.2m x 7.5m

Two-Tables, each table-unit 1.84m x 0.77

Participants meeting with Yiannis Hadjiloizou, Cyprus Academy of Music – FITA Patron and Garo Keheyan Pharos Arts Foundation will be planned,  with an official opening.

For more details please contact Janice Ruffle FITA Founder 99987672 e-mail janiceruffle2005@yahoo.co.uk


Summer Art Exhibition June 22, 2010

Filed under: Events,Opportunities — FITA @ 2:23 pm
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Cyprus Expat.co.uk are holding a summer art exhibition in the Pleiades Art Gallery, Lania. The exhibition is open to all artists based in Cyprus. The artists will be selected by the Pleiades Art Gallery. Each artist will be allowed to exhibit for 2 weeks. There will be a total of 3 artists exhibiting at a time.

There will be no charge for exhibiting, and artists are asked to contact Phoebe Rizopoulou tel 25 432 393  email pleiadesart@cytanet.com.cy

The exhibition will be held until 31 Oct. Entrance and parking are free. Opening times are 1000 – 2000 daily.

Lania is situated halfway between Limassol and Troodos, nearby Trimiklini. A fine way to spend a day out, view art, eat in the gallery cafe and wander the streets of Lania, the most beautiful artists village in Cyprus.


Noelle Stevenson C&G (silk painting) June 5, 2010

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Euchan House Gallery, Sanquhar DG4 6LG

Tel: 01659 50224 – Email – noelle@euchangallery.wanadoo.co.uk

I am primarily a silk and textile artist, specialising in silk paintings and wallhangings, on fine pongee or habotai silk. I have also developed various techniques for working on velvet and fabrics, and I also paint in watercolour, and in the unusual medium of watercolour on silk paper.  In contrast, I produce a smaller number of acrylic paintings.

I was born in Lancashire, and moved to Singapore at the age of 19, where I studied silk painting and showed my work as a student at several ‘studio’ exhibitions.  I spent several years in Malta and was inspired by the brilliant light and colours of the landscape.  On returning to this country (UK), I settled in Dumfriesshire in the Euchan Glen, just outside Sanquhar, where I sold my work and held my first solo exhibition at the Xanadu Gallery, followed by annual exhibitions until the gallery closed in 1999.  After obtaining a City & Guilds in silkpainting, I opened my own gallery, The Euchan House Gallery, and began to exhibit there, and at many other venues.  I have held over 40 solo exhibitions and over 50 joint exhibitions. Six  of my solo exhibitions have been at the Tolbooth Art Centre, Kirkcudbright, and 4 solo and 2 joint exhibitions have been held at the Chambers Gallery, Moffat.  Other venues include The Roxy Art House, Edinburgh, The Burnside Gallery, Arran, the Cat’s Moustache, Creetown, The Devorgilla Gallery, Dumfries, and many others. I am a member of DAGFAS , a  prestigious Fine Art Association,and my work has been accepted for their annual exhibitions every year from 1997-2009.  I have demonstrated silk painting at many exhibitions, and two of my silk paintings were purchased in 2009 by Dumfries & Galloway Infirmary, for their permanent collection.  I was co-founder of an Art Association, ‘Artists United’ – dedicated to bringing art to the public, and promoting its members’ work.

Forthcoming Exhibitions: ‘Cornucopia’ –(Joint Exhibition with another artist) The Cat’s Moustache Gallery, Creetown, May/June 2010. ‘Natural Images’ –(Solo Exhibition)  Threa ve Gardens, Castle Douglas,– July 2010.

Silk painting is an ancient art form which is enjoying a modern ‘renaissance’ with endless possibilities for experimentation and development.  By using different types of silk, each with its own quality and sheen, I let my imagination run free.  The paint and silk flow together without the use of ‘gutta’ lines to separate the colours, creating fluid, ethereal effects, whilst the use of ‘gutta’ results in vibrant designs in a decorative style.  Many of my paintings are impressions, ‘the spirit of place’ or become dreamscapes from imagination – mythology- ‘the other world’.  The fluid quality of a natural material, silk, enhances these ideas. I experiment with salt, ink,wax and shibori techniques, so that each painting is unique.  Colour is an important element of my work, and I use combinations of strong colours in addition to the softer tones associated with silk painting.  I am inspired by natural images, and find the interplay of paint with a natural substance fascinating and unpredictable.  I produce work in a variety of  subject matter, and my  works are ‘one-offs’ .I never make silk prints, cards or copies from my images, so that each piece of work remains original and unique.

I also work in watercolour, mainly flower studies, where the translucency of the petals can be expressed in this fluid medium, and I have recently begun to experiment with watercolour on silk paper, where the silk threads running through the paper form an integral part of the painting, and add texture to the finished work. I also produce a smaller number of works in the contrasting medium of acrylic, where the brilliant tones of the acrylic palette are used to striking effect.  The theme of all my paintings is the interpretation of natural elements, drawn from memory and imagination.  I seek to create a sense  of atmosphere in my landscapes, and experiment with innovative abstracts in all media.